I’ve worked on a lot of tech and digital transformation briefs, but perhaps none as ambitious as this one for Palo Alto Networks. It is a B2B campaign targeted to the C Suite, with four, :60 ads with one of the directors of John Wick and Keannu Reeves. It was a pleasure to hop on board with James Selman and his tight team of folks at Weights & Pulleys to try to help punch up their already bananas / amazing concept. I also wrote social copy for 36 posts, but will not bore you with that. It’s not always easy to know what a “win” is while freelancing, but being a small part of the Weights&Pulleys team, and having Keanu perform some words that I wrote felt like a win.