Like Meat is a vegan brand that offers, well, things that are vegan but resemble meat. Being a vegan is a large undertaking, so we decided to help people in their quest “to make progress, instead of being perfect”.  At the core of our executions, was the spirit of not being a judgy and inviting everyone to the party. Our line ‘So Good, it’s Good’ seeks to position the Like Meat products as a gateway products for the plant-curious.