Though the Google app was our primary responsibility, we handled work for Google Hardware as well. Both originating strategy and work for Pan- European campaigns, and adapting work in various ways from our LA office. These first 4 spots were part of a series of spots we shot for the UK, France and Germany. Made with Matt Firth, Andy Johns, Rey Andrade, Bryony Dellow, Chris Baur, Momo Conzen, Margot Noel.
In 2015, 72andSunny LA was tasked with shooting the global work. After meeting with our individual markets and our central European client, it was decided we needed a different spot. It was a lesson in navigation; through the political waters of Google teams, and also on how to chart a successful course internally with our LA colleagues. In the end, we got the shots we needed from their shoot to make our spot above.
Below is the work from 2014. My first Google Hardware rodeo. The film was already shot and edited by 72 LA, so it was a matter of meeting with markets and figuring out what to reshoot to make the edit work for them. We also adapter the “FOR BIGGER…” construct. We made a lot of theses film, but the big challenge was working closely with our Business Affaris team and with French, German, English, Russian and Dutch creatives to identify and try to license relevant content in each market.