IKEA came to speak to us about the exciting proposition of helping with the “digital transformation of the IKEA concept.” That sounded interesting. We would be helping them name and launch their new Augmented Reality app that placed true-to-scale, 3D furniture models into real spaces(with the help of an iOS device with the new ARKit.)In roughly 10 weeks we collaborated with teams from IKEA, Space 10 and Twinkls, to launch the app in time at the iOS developers conference.
This is the case study film of the entire project that includes the launch for iOS and Android.
As a follow up and in support of the holiday efforts of IKEA, we placed 4 models of AR trees into the app. #placeatreeonit. Over 250,000 trees were placed in the lead up to Christmas.
The following March, to help launch IKEA Place on Android’s ARCore – we created an idea called Matcher’s Keepers that dramatised the high stakes world of couples and home furnishing selection.
Though it looks effortless, at some points we were rolling 6 cameras and 2 separate screen records from the phones that were being Chromecasted to monitors at the same time. Bananas.
To round out the fun for the Android launch, we wanted to create a piece for the world’s foremost AR authorities, Pokemòn Go players. We headed out to a park in London and happened upon some players and had them test out the app for themselves. This was the result.
The IKEA Place effort was made possible by Jørgen Sibbern, Tobin Nageotte, Rey Andrade, Josh Harris, Christian Baur, David Neevel, Matteo Gallineli, George Ancock