The Dutch stroller brand redefined the high end stroller game 17 years ago. And now, they wanted to get into entirely new category – luggage. We helped develop a strategy to position Bugaboo as a design-focused mobility brand. Being a mobility brand helped make sense of their 2 product categories, and future categories /endeavours the company would pursue. In addition to a launch film for ‘Move Freely’, we developed a series of social films that dramatised the design of the products in a fun way.