To launch Axe Music, our clients inked a deal with the #1 EDM DJ in the world, Martin Garrix. They wanted to roll out a special edition Martin Garrix can of Body Spray in the Latin American market. We thought it could be a bigger opportunity and pitched the idea of integrating an Axe can into a video for Martin’s new song ‘Burnout’. This is the result. We built 3 identical laundromat sets for this shoot. If ever contemplating set building, I recommend Kiev 

With Chris Baur, Rachel Sato-Banks, Adam Koppel, Matt Marty