The brief was to ‘romance the soda’-to get people to think about the deliciously bubbly and tingly, caramel-coloured liquid that comes in a frosty glass bottle . That sort of thing. The end result was 2 very different films with different characters. The first one was inspired by Hitchcock. We were able to sell the spot by cutting together clips of Tom Cruise in various movies, all of which have him walking quickly with a confused, but interrogative look.
The second film was weirder with teens in a library and the cola sitting in their imagination. Tom Kuntz directed both films. It was an instructive, productive, fun, lovely shoot in Madrid.
Made With: Ayse Altinok, Antony Goldstien, Sue Anderson, Jorge Calleja, Elissa Singstock